Challenge

VintoVino Inc., a Brussels startup, has created a social market-
place where winelovers meet winemakers to learn about and
purchase fine wine. Originally designed and developed by
offshore engineers, VintoVino asked Habit to provide a complete rebrand to
better align with the wine industry and its target audience.

SOLUTION

Habit conducted a comprehensive analysis of the wine industry,
winemakers, wine retailers, pricing and the target audience in
order to understand VintoVino’s market dynamics.

Next, we developed the brand positioning, personality and voice.
From this framework, the brand identity was developed and
applied to the service user interface and marketing collateral.
VintoVino launches in Q2 2017.

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