VintoVino Inc., a San Francisco startup, has created a social market-
place where winelovers meet winemakers to learn about and
purchase fine wine. Originally designed and developed by
offshore engineers, VintoVino asked Habit to provide a complete rebrand to
better align with the wine industry and its target audience.
Habit conducted a comprehensive analysis of the wine industry,
winemakers, wine retailers, current distribution channels, pricing and the target audience in
order to understand VintoVino’s market dynamics.
Next, we developed the brand positioning, personality and voice.
From this framework, the brand identity was developed and
applied to the service user interface and marketing collateral.
Update: I was so impressed with the product, business model and market fit that I have become an investor and co-founder of VintoVino.