PPN, a Los Angeles cable TV startup, is creating a new cable network focused on NFL and NBA player’s lives off the field. PPN’s market strategy called for a robust mobile offering, but the TV-centric company needed help with it’s definition.

The VP of PPN Digital, invited David to host a one day workshop with the PPN excutive team in order to define their mobile content strategy and develop initial concepts to complement their roster of 24/7 TV programming.


David developed a tailored workshop that included a series of exercises to encourage out-of-the-box thinking for defining a multi-platform content strategy. The group conceived concepts and further refined them in breakout sessions. The top ten of 30+ concepts were determined, with seven selected to develop further.

David wrapped the project with a series of representative concepts (some seen below) that the executive team used to communicate to their board and investors.