Rollerr, a Boston startup is creating a realtime video messenger app with a unique request and delivery mechanism. Rollerr had just received $1M in funding when they contacted David to help create their brand and design their brand identity.


David began the engagement with an intensive two day brand workshop that contained 13 brand exercises to develop and define the target audience, brand positioning brand voice. Next, he worked with the CEO in a number of naming sessions, to give a name to the new brand.

Once Rollerr became “it”, David developed moodboards to capture the brand essence. From there, he created dozens of sketches, vector logo designs and color palettes. The final brand identity was selected, refined and applied to their app, website and social media accounts.