BL4CKB4LL is a streetwear company founded by David in late 2016. As the brand’s creative director David was challenged to create an authentic brand for a youth-driven streetwear audience. Streetwear is a crowded space and BL4CKB4LL needed to know how to best position the brand, in order to build a solid customer base, as well as establish appropriate price points.


David began with a series of exercises to establish target audience, brand position and voice. Next, he conducted a global analysis of the streetwear industry, developing a matrix of streetwear companies, target audiences, price points and key influencers in Japan, the UK and the U.S.

The matrix revealed a gap in the upper, middle market where BL4CKB4LL could thrive. From this, along with input from members of the target audience, David developed the BL4CKB4LL brand identity. The resulting ID is stark, street smart and a memorable “scarlett letter”, perfectly  complimenting the brand name and satisfying a growing and ever-more-rebellious and disaffected youth. Visit our website, and follow us on Instagram @bl4ckb4ll and Twitter @bl4ckb4ll.