Challenge
TRUST, a Hong Kong startup, is creating a “hyper-secure”
communications app for the enterprise. The company
differentiates through patented encryption and delivery
technology. The CEO asked David to design the brand
identity for the new app.
SOLUTION
David audited TRUST executives and the development team for input, then conducted an analysis of consumer and business communications app branding. Dozens of sketches and multiple iterations were needed to arrive at a collective agreement on the final logo. David concluded with an investor pitch deck to be used for their next seed round and oversight of the branding as applied to the user interface and other marketing materials.
